Benefits for publishers

All websites have a publisher or owner. Movila Detection offers multiple benefits for such an entity. The benefits are dependend from the website and its purpose. For commercial websites with advertising as a main revenue channel Movila Detection makes new revenue channels possible. With the capability to differ devices from each other it is possible to offer dedicated adds. Mobile advertising is growing and it offers new revenue sources. With Movila Detection it is also possible to differ mobile visitors from each other and offer for example iPhone users a specific layout and a dedicated marketing channel.

For those publishers which do not show advertisements Movila Detection offers better customer satisfaction through better user experience. Almost all pioneer or popular web services already have some sort of device detection. For example Google, Facebook, Myspace and Youtube are using it to enable better user experience just to name few.